Fashion Merchandising

Fashion Merchandising
Fashion Merchandising

Being a fashion merchandiser — isn’t that the ‘job’ that makes apparel look pretty on the mannequins in retail? Today, a merchandiser must be well versed in their own business’ protocol as well their competitors. A career in merchandising involves a concrete knowledge of the manufacturing process, and how to buy, promote, and ultimately sell fashion goods / services. Additionally, a fashion merchandiser knows great details about the textiles process, from fiber type to fabrication techniques best for any particular fabric.

The necessary skill sets required for such a rewarding, fast paced career as a fashion merchandiser may be achieved by understanding trend forecasting, having an acute analytical ability, and being able to effectively communicate. While more scientific than fortune telling, fashion merchandising jobs do have a forecasting element. In order to improve your accuracy, you’ll need a thorough knowledge of past fashion trends and an awareness of current industry developments. A good sense of style obviously helps you; however, you must also determine how things fit into a budget and whether they meet the functional needs of consumers. Other criteria may also influence your fashion merchandising decisions, so you will need to be able to analyze a complex set of issues and stand behind your choices. From negotiating with manufacturers to getting your marketing message out to customers, there is ample opportunity to exercise your powers of communication in the fashion merchandising field (Description of Fashion, n.d.).

Source: Description of Fashion Merchandising Jobs. (n.d.). All Art Schools.
Photo Credit: http://c1777572.r72.cf0.rackcdn.com/fashion-merchandising425.jpg

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